BusinessOfApps

2024 Study: 75% of Leading App Marketers Report Retargeting as a Key Strategy

The App Promotion Summit Berlin 2024 agenda is live

Mastering SKAdNetwork for app marketing success [new guide]

APS Berlin 2024 Super Early Bird Tickets End Friday

Are you ready for the next app growth frontier?

Last chance: Tell us what you think about app marketing

Final call: App Growth Awards entries close this Friday

Who is coming to APS San Francisco 2024?

TikTok and Instagram Reels neck and neck in app usage

AI’s impact on mobile marketing: 130-page H1 2024 report

How to drive retention through cross-channel customer journeys

Are you an App Growth Award winner?

Addict Mobile launches its HUB to enhance visibility and data analysis for UA campaigns

Want to master app user retention? [Playbook]

Introducing the App Growth Ecosystem 2024 Market Map

What have we learned after three years of Apple’s ATT framework?

The App Promotion Summit SF agenda is live

Winning with privacy-first mobile campaigns: Key insights from Verve webinar

App Growth Awards 2024 – Entries open

APS San Francisco Super Early Bird tickets end August 2nd

New setup and stellar lineup announced for APS San Francisco 2024

PropellerAds introduces new Social Traffic feature to boost advertiser conversion rates

Google and Verve join Remerge podcast to share updates on Privacy Sandbox

Get ready for AdAttributionKit: Winning with privacy-first mobile campaigns

Busy night of football reveals national passion as mobile usage declines during final matches

IconPeak and Chinar Libertas merge to form IconPeak Digital

Euros 2024 sees a surge in food delivery, gaming, and mobility app usage

Remerge releases new guide: How to attract repeat purchasers to your retail app

APS Berlin is BACK

It’s a wrap-up: APS NYC 2024 sees 300+ attendees from across all major app verticals

Braavo Capital closes $5 Million Series B to accelerate web-to-app subscriber acquisition

The Sustainable Growth Handbook: The blueprint for holistic mobile app growth

“The key to profitable app growth” guide is live

First look agenda launch for APS NYC 2024

TikTok @ APS London 2024: The power of impactful entertainment

APS NYC 2024 – Super Early Bird Tickets end this Friday

adjoe launches Mobile Games Index ‘24: 40-49 age group leads engagement

App Promotion Summit London 2024: Insights and trends

APS London Early Bird Tickets End Friday

Airbridge and Remerge release comprehensive 2024 app marketing trends report

Introducing World AdTech Day: Celebrating adtech innovators worldwide

Remerge and Verve Group pioneer on-device bidding for Android Privacy Sandbox

Moonly for iPhone updated with AI dream interpretation

March 2024 ASO Roundup: insights and hacks

Explore the 6 themes driving app growth in 2024

Intellifluence offers brands a more granular drip pitching solution

Digital Turbine’s new report highlights brands’ with “BIG” opportunities in mobile games

App Charts: Risers and Fallers (February 2024)

February 2024 User Acquisition Roundup: insights, trends, how-tos

Don’t miss out on APS NYC 2024 Launch Tickets

Adsterra launches Sports Marathon for advertisers

Get ahead of app growth trends at APS NYC 2024

February App Engagement Roundup: Retention benchmarks, user privacy, and reactivation

APS London Super Early Bird Tickets End Friday

February 2024 ASO Roundup: insights and hacks

The APS London agenda is now live

The programmatic monetization space welcomes a new face—Bidinfluence

Better App experiences: Win the battle against crashes and ANRs

Join us in NYC and SF in 2024

Gamelight set to reach $1 billion annual revenue in 2024

AdMaven launches Content Locker

January App Engagement Roundup: Trends and predictions for 2024

Remerge shares eCommerce insights in new Apptivate podcast series

BidsCube teams up with Pixalate to combat ad fraud

The key data trends shaping the app industry in 2023

New Venue for APS London 2024

Over 90% of app gamers engage with in-app audio ads

Remerge launches a newsroom for the latest developments in mobile ad privacy

Out-of-app monetisation and new payment methods are emerging trends

TikTok achieves $10 billion in consumer spending

App growth empowered: AppsFlyer acquires Oolo

Chinese aps are reshaping the global market

App Growth Awards Winners Announced

Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI

Spanish media groups sue Meta platforms for €550 million damages

Gaming app installs among French users jump 17% in 2023

Shopping on social apps is on the rise in the UAE

Remerge releases a complete guide for app retargeting campaigns in 2024

UK AI sector growing rapidly despite consumer disconnect

Majority of consumers do not trust social apps for online shopping

Adsterra’s Interstitials bring new definition of sparking your audience’s interest

The growing threat of invalid traffic – a $71 billion problem in 2024

SKAN 4’s game-changing effect on mobile apps

Troubling stats: almost half of mobile games fail to make it past development

Roku and Unity join forces to revolutionise mobile app advertising

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

Number of users who access news through TikTok doubles to 43%

SplitMetrics acquires App Radar to boost AI-driven app growth solutions

Amazon partners with Meta and Snap in push to expand in-app shopping

2024 App Promotion Summit Events Lineup

AppsFlyer acquires devtodev to boost data analytics of mobile apps and games

TikTok’s creator fund closure: What’s next for creators?

Marketers prioritise mobile channels for ads this holiday season

Lemon8 struggles to kickstart in US despite influencer marketing push

Tech groups challenge Apple’s in-app payment policies in Supreme Court review

UK government wants to collaborate with app developers to enhance cybersecurity awareness

APS Berlin has MOMENTUM

Dutch watchdog challenges Apple’s dating app fees

77% of payment apps are not safe from malware data exfiltration attack

Meta introduces ad-free subscriptions for social apps in response to European data rules

App Growth Awards 2023 – Finalists Announced

Unity’s Runtime Fee sparks a 15% drop in US mobile app advertisers

RPG gamers are the most loyal and half of players install mobile games after seeing ad

Festive boost: 71% surge in Indian in-app purchases

APS Berlin Early Bird Tickets End Friday

Social media usage declines on the back of evolving user motivations

Learn how to scale app subscriptions [live event with an industry expert]

Mobile gaming offers diverse benefits as 71% of gamers notice reduced stress

RPGs claim 60% of mobile game sales in South Korea

62% of marketers plan to use Instagram Reels for influencer campaigns by 2025

Hypercasual game downloads drop 8% in Q3 2023

Petal Ads’ game-changing solutions for entering the Chinese market at DMEXCO 2023

Mobile gamers in the West spend twice as much in-game as those in the East

Join the conversation about the future of mobile ad attribution & targeting [live event]

Hurdles for app developers: Apple enforces Chinese licensing on App Store

Summer travel app boom: 14% spike in usage

App Charts – Risers and Fallers (September 2023)

Mobile spending hits $100 billion milestone early in Q3

APAC leads app growth with travel and shopping apps surging in Europe

Appodeal and Pollen VC announce new partnership

App Growth Awards 2023 Entries Closing This Week

65% of companies increased their mobile ad budgets

How streaming apps tailor their ad strategies to meet core demographics

Subscription app strategies from top experts this Thursday in W Hotel in San Francisco

APPlyzer relaunches with unlimited ASO data for app developers

Mobile commands 97% share of India’s gaming landscape

CapCut video app sees $100 million milestone in consumer spend

APS Berlin: Speakers + Super Early Bird Ends This Week

Over half (57%) of monitored apps are susceptible to cyber threats

Adoption rate of Apple’s Focus and Live Activities rises to 56% as users prioritise digital wellbeing

App Growth Awards entries close in 2 weeks

77% of retailers believe apps drive store and website traffic

Welcome to The New Era of App Growth

Quick Service Restaurant consumers are twice as likely to have streaming apps installed

Meta eyes paid subscriptions for its social app

APS SF early bird tickets end this Friday

Google partners with game app developers to boost in-game rewards

More apps are embracing premium tiers to boost revenues

App Charts – Risers and Fallers (August 2023)

New Venue for APS London 2024

Instagram holds strong among creators amid TikTok’s ascent

Clash Royale hits $4 billion revenue milestone, joins elite ranks in mobile gaming

Travel app installs surpass pre-pandemic levels by 18%

New TikTok ad format lets brands engage search-focused app user

App Growth Awards 2023 categories announced

TikTok launches its own Shop allowing creators to sell products directly

Tencent’s Q2 revenue jumps 11% on the back of strong gaming apps and ad revenues

Disney’s Hotstar audience cratering, with 23.6% drop in subscribers

X stops advertisers using timeline for promotion, prioritising new approaches

Setapp preparing to launch independent app store as Apple rules change

Threads vs Twitter: from rival to retreat in 3 weeks

In-app purchases increase 24% in H1 2023

China imposes business registration on app developers

48% of mobile game developers felt bullied and 61% released games under pressure

Users spent 2.5 trillion hours on Android apps in H1 2023

Duolingo’s ‘streak’ feature drives record 17 million DAUs

Apple cracks down on ChatGPT-like apps in China App Store 

MiHoYo reaches $8 billion in user spending across top mobile games

China grants new licenses to mobile gaming apps

Japanese app spending rose 13% in Q1 2023, sessions and installs increased

Key subscription app statistics

Despite slashed ad budgets, consumers are spending 35% more on iOS apps

Gaming app downloads in India soar taking 15% of global total, but revenues can’t catch up

FTC and OCR raise caution over privacy concerns in mobile health apps

Australia to allow developers to take home greater cut from IAPs

37% increase in app spending during Q4 holiday season

Mobile game app revenue expected to decrease to 47% by 2027, while entertainment grows

APS Berlin is BACK

India gambles on gaming taxes: imposes 28% tax on mobile games

Global in-app consumer spending rebounds with 5.3% rise in H1 2023

The Subscription App Opportunity in 2023

Threads scores 100 million app signups in just five days of launch, but will it retain users?

Female gamers account for 37% of total gamers in Asia

Global app install ad spending to increase 20% by 2025

38% of games in Brazil were developed for mobile devices

Hypercasual gaming apps reach ATT opt-in rates of 44%

Malicious screen readers can extract data from 92% of finance apps

Tencent leads chart of top 50 app publishers by consumer spending

SuperScale secures $5.4 million in Series A funding to support gaming app developers

Fitness app adoption hit its worst quarter but sessions remained consistent at 1% rise

WeChat’s mini-games attract 400 million users a month

Apple gives ads on the Today tab a makeover

Attention grabbers: in-game ads score 98% for viewability

Japan takes on tech titans and imposes app payment regulations

77% of players make in-app purchases within the first two weeks of downloading a game

The bigger picture: the benefits of view-through attribution for mobile ad campaigns

Pop-up or pop-out: what’s the ideal moment for ATT pop-ups in mobile games?

Chinese game companies contributing 47% of mobile gaming revenues

Out with influencers, in with consumers: 90% prefer real content

Gamelight expands mobile game ad operations to more countries

81% of devices are now using iOS 16 according to Apple

Apple announces upcoming tax changes for App Store

Mobile game revenues decline 6.7% in 2022

ChatGPT’s downloads surged to 500k in the first six days

Quarter of app users delete apps because they never use them

Builder.ai secures $250 million in Series D funding to help developers create apps faster

Ease of use reigns: 42% of British consumers favor apps based on user-friendliness

Top chatbot app dominates downloads and revenue charts

70% of app developers struggle with time constraints in app innovation

DMS makes strategic move into home services with acquisition of HomeQuote.io

OpenAI launches ChatGPT mobile app

Disney Plus subscribers decline for second quarter, but revenue improves

Ad-mirable growth: mobile ad revenue jumps 14% to $336 billion

Duolingo surpasses 20 million daily actives, 28 percent of all users engage daily

Small app developers on App Store see revenues rise 71%

Mobile app creators are being tipped more

As hyper falls, hybrid models emerge in mobile gaming app economy

Petal Ads hails all-scenario ad solutions as the future of mobile advertising

Wish pandemic boom well and truly over, 86% decline in usage compared to 2021

92% of mobile game advertisers released new creatives in Q1

Google blocks 1.43 million policy-violating apps on Play Store

Chinese apps gain popularity in the US despite data privacy concerns

Lights, camera, interaction! Fireside confirms Series A to boost immersive entertainment app

Game over for data privacy? 90% of mobile games fail to comply with regulations

ByteDance pushes Lemon8 app as TikTok faces US ban

TikTok continues to extend its domination – Measure Protocol

Simulation games are most cost-effective for user acquisition

Mobile ad-titude: record revenue for 2022 driven by rising demand

China’s game market bounces back with over 1,100 game licenses expected in 2023

Gaming app installs are up 10% over 2022

Apps under attack: install fraud increases

End-cards boost mobile video ad performance

Fintech flourishes as mobile payments rise, boosting installs and revenues

Established mobile games are download darlings – fewer new titles enter market

Influencer marketing: performance payment models gaining traction

Entertainment apps ahead of games for consumer spending

Q1 2023 app market booms with record consumer spending

Ban to boom – India’s ban on TikTok opens doors for competitors

81% of mobile apps vulnerable to cyberattacks

Listen up: in-app audio advertising faces rising fraud threat

All eyes on the hybrids as hypercasual mobile game downloads plummet 24%

AppSamurai’s App Discovery (OEM): Reaching millions in seconds

Oscar nominations: streaming app Paramount+ downloads jump 80%

Brand safety is key for 67% of mobile brand advertisers

Game app makers spent $27 billion on ads while in-app purchases slumped 7%

UK mobile game maker Tripledot Studios tops FT 1000

38% of customers made purchase after receiving WhatsApp or text message

Social apps turn to in-app purchases to make up for lost ad revenues

Apple Search Ads is now second-largest network for user acquisition on iOS

Brands posting short video content see higher engagement

80% of mobile shoppers say reviews have biggest impact

Longer video ads boost conversions by 50% over shorter ones

Casual mobile games dominates number of advertisers at 28%

Number of abandoned apps in app stores climbs another 6%

96% spend 13 hours using social and video-sharing apps

World Cup traffic spike: Utilities ad performance grows by 20%

Bing app downloads spike as Microsoft unveils ChatGPT functions

90% of users prefer their banking apps and here’s why

Google and Apple fail to remove fraudulent ChatGPT apps from their app stores

Mobile ad spend growth to slow to $362 billion in 2023

Telegram Premium hits one million subscribers

63% of mobile advertisers consider social and short-form video a top trend for 2023

The 2022 App Growth Awards winners announced

GRIN launches first-ever creator discovery-as-a-service tool for influencer marketers

Wealth management apps score highest satisfaction among younger users

62% of consumers now use banking apps regularly but security concerns prevail

Instagram Reels dominates engagement with 35% increase in Q3

55% of apps admit to sharing user data

App trends: Users are spending 16% more on dating apps

Love-hungry Tinder users push paid subscription revenues up 7%

TikTok plans to add gaming to its app

Intrinsic in-game ads are least distracting app adverts

BeReal secures $60 million in Series B funding round

YouTube Shorts ads drive the most traffic

Consumer spending on apps drops almost 5% in Q3 2022

Mobile video ads achieve up to 88% in viewability rates, but ad fraud still an issue

Headspace acquires Shine app to expand mental health offering

79% of mobile app downloads come from top 1% of publishers

Marketers consider TikTok most innovative media platform

BeReal pulls ahead of Instagram in US weekly downloads

Achieving a consistent 60% ROAS with App to Web Campaigns in the Nutra Vertical

YouTube and TikTok among top social apps used by teens

Shein downloads jump 13% surpassing Amazon

TikTok publishes insights into emerging gaming trends and opportunities for marketers

Abhishek Nema, COO of KMS Solutions talks winning strategies for digital transformation

Mobile users are spending more in non-game apps than games for first time ever

TikTok expands inappropriate content filtering options

YouTube has highest potential ad reach compared to Instagram and TikTok

Travel app downloads up 56% in 2022

Contextually relevant ads boost purchase intent by 14%

Learn to Master Mobile App Experiences during #MAXMonth this June

Instagram is testing avatar reactions

Snapchat adds Story sharing option

Pinterest launches TV Studio app for creators

TikTok adds AR effects for brand ads

App usage grew 36% over the last two years

Netflix rival streaming apps now represent combined 61% of market share

Community mobile games are favoured and 46% of revenues come from in-game ads

Adjust releases the mobile app trends 2022 report

Growing value with better mobile app experiences

Appodeal Stack introduces a new round of its Accelerator Program for mobile app creators

Almost half of mobile gamers drink alcohol weekly

Language learning app installs rise 71% in Europe

Food waste apps add 14 million new Android users

Installs of cryptocurrency apps jump 902%

Hopper surpassed Airbnb in active US users in 2021

Smart Cross-Promotion: Get your app ready for the future of remarketing

Gaming apps spent big on user acquisition in 2021 as 10% of budgets shifted from iOS to Android

Clash app that lets creators earn cash with their videos marks 3.5 millionth Drop shared

Users will spend $200 million on dating and social discovery apps in Q1 2022