BusinessOfApps

Euros 2024 sees a surge in food delivery, gaming, and mobility app usage
July 17th, 2024 🔥
Remerge releases new guide: How to attract repeat purchasers to your retail app
July 16th, 2024
APS Berlin is BACK
July 11th, 2024
It’s a wrap-up: APS NYC 2024 sees 300+ attendees from across all major app verticals
July 9th, 2024
Braavo Capital closes $5 Million Series B to accelerate web-to-app subscriber acquisition
June 18th, 2024
The Sustainable Growth Handbook: The blueprint for holistic mobile app growth
June 13th, 2024
APS NYC Early Bird Tickets End Friday June 7th
June 10th, 2024
Web-to-web user acquisition guide 2024 is live
June 10th, 2024
PropellerAds announces Auto Creatives: One-button jumpstart with push ads
June 10th, 2024
Who is coming to APS NYC 2024?
May 30th, 2024
“The key to profitable app growth” guide is live
May 22nd, 2024
Google launches Premium Growth Tools: What this means for Play Store ASO
May 20th, 2024
First look agenda launch for APS NYC 2024
May 16th, 2024
TikTok @ APS London 2024: The power of impactful entertainment
May 13th, 2024
APS NYC 2024 – Super Early Bird Tickets end this Friday
May 8th, 2024
adjoe launches Mobile Games Index ‘24: 40-49 age group leads engagement
May 7th, 2024
App Promotion Summit London 2024: Insights and trends
May 3rd, 2024
Adjust launches AI-driven mobile analytics tool to reveal incrementality
April 17th, 2024
Smadex releases “Maximizing Creatives Impact” guide
April 11th, 2024
APS London Early Bird Tickets End Friday
April 3rd, 2024
Huawei announces strategic partnership with AVOW
March 26th, 2024
Airbridge and Remerge release comprehensive 2024 app marketing trends report
March 25th, 2024
Introducing World AdTech Day: Celebrating adtech innovators worldwide
March 25th, 2024
These apps are coming to APS London… are you?
March 21st, 2024
Adjust launches The Gaming App Insights Report
March 20th, 2024
March App Engagement Roundup: 2024 Global customer engagement review
March 15th, 2024
Remerge and Verve Group pioneer on-device bidding for Android Privacy Sandbox
March 11th, 2024
Moonly for iPhone updated with AI dream interpretation
March 11th, 2024
March 2024 ASO Roundup: insights and hacks
March 7th, 2024
Explore the 6 themes driving app growth in 2024
March 7th, 2024
Intellifluence offers brands a more granular drip pitching solution
March 4th, 2024
Digital Turbine’s new report highlights brands’ with “BIG” opportunities in mobile games
March 4th, 2024
App Charts: Risers and Fallers (February 2024)
March 1st, 2024
February 2024 User Acquisition Roundup: insights, trends, how-tos
February 29th, 2024
Don’t miss out on APS NYC 2024 Launch Tickets
February 27th, 2024
Adsterra launches Sports Marathon for advertisers
February 26th, 2024
Get ahead of app growth trends at APS NYC 2024
February 19th, 2024
February App Engagement Roundup: Retention benchmarks, user privacy, and reactivation
February 13th, 2024
APS London Super Early Bird Tickets End Friday
February 13th, 2024
February 2024 ASO Roundup: insights and hacks
February 8th, 2024
January 2024 User Acquisition Roundup: new tools and best practices
February 1st, 2024
The APS London agenda is now live
February 1st, 2024
The programmatic monetization space welcomes a new face—Bidinfluence
January 29th, 2024
Get EXCITED for APS London
January 25th, 2024
Better App experiences: Win the battle against crashes and ANRs
January 23rd, 2024
Join us in NYC and SF in 2024
January 22nd, 2024
Gamelight set to reach $1 billion annual revenue in 2024
January 19th, 2024
AdMaven launches Content Locker
January 18th, 2024
Get on top of app growth trends
January 11th, 2024
January App Engagement Roundup: Trends and predictions for 2024
January 10th, 2024
Remerge shares eCommerce insights in new Apptivate podcast series
January 5th, 2024
BidsCube teams up with Pixalate to combat ad fraud
December 19th, 2023
The key data trends shaping the app industry in 2023
December 15th, 2023
New Venue for APS London 2024
December 14th, 2023
Over 90% of app gamers engage with in-app audio ads
December 14th, 2023
Remerge launches a newsroom for the latest developments in mobile ad privacy
December 14th, 2023
Out-of-app monetisation and new payment methods are emerging trends
December 13th, 2023
TikTok achieves $10 billion in consumer spending
December 12th, 2023
App growth empowered: AppsFlyer acquires Oolo
December 11th, 2023
Chinese aps are reshaping the global market
December 8th, 2023
App Growth Awards Winners Announced
December 7th, 2023
Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI
December 7th, 2023
Hybrid casual games soar: a 30% revenue surge in 2023
December 6th, 2023
Spanish media groups sue Meta platforms for €550 million damages
December 5th, 2023
Gaming app installs among French users jump 17% in 2023
December 4th, 2023
Shopping on social apps is on the rise in the UAE
December 1st, 2023
Remerge releases a complete guide for app retargeting campaigns in 2024
November 30th, 2023
Mobile gaming spending drops 5% to $110 billion in 2022
November 30th, 2023
UK AI sector growing rapidly despite consumer disconnect
November 29th, 2023
Majority of consumers do not trust social apps for online shopping
November 28th, 2023
Adsterra’s Interstitials bring new definition of sparking your audience’s interest
November 27th, 2023
The growing threat of invalid traffic – a $71 billion problem in 2024
November 27th, 2023
SKAN 4’s game-changing effect on mobile apps
November 24th, 2023
ESPN app hits $1 billion consumer spend milestone
November 23rd, 2023
Troubling stats: almost half of mobile games fail to make it past development
November 22nd, 2023
Roku and Unity join forces to revolutionise mobile app advertising
November 21st, 2023
AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising
November 20th, 2023
Number of users who access news through TikTok doubles to 43%
November 17th, 2023
SplitMetrics acquires App Radar to boost AI-driven app growth solutions
November 16th, 2023
Amazon partners with Meta and Snap in push to expand in-app shopping
November 15th, 2023
37 Chinese app publishers among top 100 and $1.91 billion in revenue
November 14th, 2023
Aptoide secures €8.5 million from Digital Turbine to Catappult independent app store
November 13th, 2023
Google’s new app testing mandate aims to enhance app quality and user experience
November 10th, 2023
2024 App Promotion Summit Events Lineup
November 9th, 2023
AppsFlyer acquires devtodev to boost data analytics of mobile apps and games
November 9th, 2023
TikTok’s creator fund closure: What’s next for creators?
November 8th, 2023
Marketers prioritise mobile channels for ads this holiday season
November 7th, 2023
Lemon8 struggles to kickstart in US despite influencer marketing push
November 6th, 2023
Tech groups challenge Apple’s in-app payment policies in Supreme Court review
November 3rd, 2023
UK government wants to collaborate with app developers to enhance cybersecurity awareness
November 3rd, 2023
APS Berlin has MOMENTUM
November 2nd, 2023
Dutch watchdog challenges Apple’s dating app fees
November 2nd, 2023
77% of payment apps are not safe from malware data exfiltration attack
November 1st, 2023
Meta introduces ad-free subscriptions for social apps in response to European data rules
October 31st, 2023
App Growth Awards 2023 – Finalists Announced
October 30th, 2023
Unity’s Runtime Fee sparks a 15% drop in US mobile app advertisers
October 30th, 2023
RPG gamers are the most loyal and half of players install mobile games after seeing ad
October 27th, 2023
Mobile ad spending grows 9% while video surges by 11%
October 26th, 2023
Festive boost: 71% surge in Indian in-app purchases
October 25th, 2023
APS Berlin Early Bird Tickets End Friday
October 24th, 2023
Doubts over ‘X’s user growth as app sees 13% decline in DAUs since 2022
October 24th, 2023
ChatGPT mobile reaches new milestone of 15.6 million downloads in September
October 23rd, 2023
Musk considers blocking X app in Europe and launches new subscription tiers
October 20th, 2023
Temu reaches $1 billion monthly gross merchandise volume
October 20th, 2023
Social media usage declines on the back of evolving user motivations
October 19th, 2023
Learn how to scale app subscriptions [live event with an industry expert]
October 18th, 2023
Generational insights: from boomers to Alpha, 50% embrace mobile gaming
October 18th, 2023
Mobile gaming offers diverse benefits as 71% of gamers notice reduced stress
October 17th, 2023
43% of mobile gamers are boomers
October 16th, 2023
Crunchyroll app surpasses $1 billion in global consumer spending
October 13th, 2023
Consumers to spend 50 billion hours in shopping apps in 2023
October 12th, 2023
RPGs claim 60% of mobile game sales in South Korea
October 11th, 2023
62% of marketers plan to use Instagram Reels for influencer campaigns by 2025
October 10th, 2023
Hypercasual game downloads drop 8% in Q3 2023
October 9th, 2023
Petal Ads’ game-changing solutions for entering the Chinese market at DMEXCO 2023
October 9th, 2023
Mobile gamers in the West spend twice as much in-game as those in the East
October 6th, 2023
App evolution: from fewer downloads to the rise of the super-apps
October 5th, 2023
Join the conversation about the future of mobile ad attribution & targeting [live event]
October 4th, 2023
Phiture launches AI Labs and new ChatGPT ASO PlugIn
October 4th, 2023
Hurdles for app developers: Apple enforces Chinese licensing on App Store
October 4th, 2023
Is Meta’s latest social media venture Threads more of a revelation than we thought?
October 3rd, 2023
Summer travel app boom: 14% spike in usage
October 2nd, 2023
App Charts – Risers and Fallers (September 2023)
October 2nd, 2023
Mobile spending hits $100 billion milestone early in Q3
September 29th, 2023
APAC leads app growth with travel and shopping apps surging in Europe
September 28th, 2023
Appodeal and Pollen VC announce new partnership
September 27th, 2023
App Growth Awards 2023 Entries Closing This Week
September 27th, 2023
65% of companies increased their mobile ad budgets
September 27th, 2023
How streaming apps tailor their ad strategies to meet core demographics
September 26th, 2023
Subscription app strategies from top experts this Thursday in W Hotel in San Francisco
September 25th, 2023
APPlyzer relaunches with unlimited ASO data for app developers
September 25th, 2023
Mobile commands 97% share of India’s gaming landscape
September 25th, 2023
CapCut video app sees $100 million milestone in consumer spend
September 22nd, 2023
APS Berlin: Speakers + Super Early Bird Ends This Week
September 21st, 2023
Over half (57%) of monitored apps are susceptible to cyber threats
September 21st, 2023
Adoption rate of Apple’s Focus and Live Activities rises to 56% as users prioritise digital wellbeing
September 18th, 2023
Deciphering the App Store slowdown: Why installs are declining
September 15th, 2023
App Growth Awards entries close in 2 weeks
September 14th, 2023
77% of retailers believe apps drive store and website traffic
September 12th, 2023
Welcome to The New Era of App Growth
September 7th, 2023
Quick Service Restaurant consumers are twice as likely to have streaming apps installed
September 7th, 2023
Meta eyes paid subscriptions for its social app
September 6th, 2023
APS SF early bird tickets end this Friday
September 5th, 2023
Chinese app stores enforce new rules
September 5th, 2023
Google partners with game app developers to boost in-game rewards
September 4th, 2023
More apps are embracing premium tiers to boost revenues
September 1st, 2023
App Charts – Risers and Fallers (August 2023)
September 1st, 2023
New Venue for APS London 2024
August 31st, 2023
Instagram holds strong among creators amid TikTok’s ascent
August 31st, 2023
Consumers set to spend $108 billion on mobile gaming in 2023
August 30th, 2023
Clash Royale hits $4 billion revenue milestone, joins elite ranks in mobile gaming
August 29th, 2023
Approximating the value of influencer audiences: Intellifluence introduces Herd Worth
August 28th, 2023
Travel app installs surpass pre-pandemic levels by 18%
August 25th, 2023
Bumble becomes second dating app ever to reach $2 billion in user spending
August 24th, 2023
New TikTok ad format lets brands engage search-focused app user
August 23rd, 2023
App Growth Awards 2023 categories announced
August 22nd, 2023
Rising costs lead to 2.3% hike in annual in-app subscription pricing
August 22nd, 2023
TikTok launches its own Shop allowing creators to sell products directly
August 21st, 2023
Tencent’s Q2 revenue jumps 11% on the back of strong gaming apps and ad revenues
August 18th, 2023
The agenda for APS SF – Subscription Strategies is now live
August 18th, 2023
Disney’s Hotstar audience cratering, with 23.6% drop in subscribers
August 18th, 2023
X stops advertisers using timeline for promotion, prioritising new approaches
August 17th, 2023
Setapp preparing to launch independent app store as Apple rules change
August 16th, 2023
Threads vs Twitter: from rival to retreat in 3 weeks
August 15th, 2023
Adsterra marks milestone 10th anniversary
August 14th, 2023
35% of consumers embrace cashless transactions through payment apps and mobile wallets
August 14th, 2023
In-app purchases increase 24% in H1 2023
August 11th, 2023
China imposes business registration on app developers
August 10th, 2023
48% of mobile game developers felt bullied and 61% released games under pressure
August 9th, 2023
Users spent 2.5 trillion hours on Android apps in H1 2023
August 8th, 2023
Duolingo’s ‘streak’ feature drives record 17 million DAUs
August 7th, 2023
Enter the App Growth Awards 2023 – Seize the Glory 🏆
August 4th, 2023
Domino’s Pizza reports 46% surge in app users
August 4th, 2023
Apple cracks down on ChatGPT-like apps in China App Store 
August 3rd, 2023
MiHoYo reaches $8 billion in user spending across top mobile games
August 2nd, 2023
China grants new licenses to mobile gaming apps
August 1st, 2023
X officially launches its Ads Revenue Sharing platform for content creators
July 31st, 2023
Japanese app spending rose 13% in Q1 2023, sessions and installs increased
July 28th, 2023
Key subscription app statistics
July 27th, 2023
Despite slashed ad budgets, consumers are spending 35% more on iOS apps
July 27th, 2023
Gaming app downloads in India soar taking 15% of global total, but revenues can’t catch up
July 26th, 2023
FTC and OCR raise caution over privacy concerns in mobile health apps
July 25th, 2023
Australia to allow developers to take home greater cut from IAPs
July 24th, 2023
37% increase in app spending during Q4 holiday season
July 21st, 2023
Instagram Reels outperforming other content types with 55% more interactions
July 20th, 2023
Mobile game app revenue expected to decrease to 47% by 2027, while entertainment grows
July 19th, 2023
APS Berlin is BACK
July 18th, 2023
Discovering app download trends: from 100 to 10 million downloads in a month
July 18th, 2023
India gambles on gaming taxes: imposes 28% tax on mobile games
July 17th, 2023
Google’s policy update brings blockchain transparency for apps and games on Play
July 14th, 2023
Global in-app consumer spending rebounds with 5.3% rise in H1 2023
July 13th, 2023
The Subscription App Opportunity in 2023
July 13th, 2023
Threads scores 100 million app signups in just five days of launch, but will it retain users?
July 12th, 2023
Female gamers account for 37% of total gamers in Asia
July 11th, 2023
Global app install ad spending to increase 20% by 2025
July 10th, 2023
38% of games in Brazil were developed for mobile devices
July 7th, 2023
Hypercasual gaming apps reach ATT opt-in rates of 44%
July 6th, 2023
Malicious screen readers can extract data from 92% of finance apps
July 5th, 2023
Tencent leads chart of top 50 app publishers by consumer spending
July 4th, 2023
SuperScale secures $5.4 million in Series A funding to support gaming app developers
July 3rd, 2023
Upptic unveils new Creative Hub for app growth
June 30th, 2023
Fitness app adoption hit its worst quarter but sessions remained consistent at 1% rise
June 30th, 2023
APS returns to San Francisco
June 29th, 2023
Midcore gamers almost twice as expensive as casual gamers at average CPI of $2
June 29th, 2023
WeChat’s mini-games attract 400 million users a month
June 28th, 2023
Apple gives ads on the Today tab a makeover
June 27th, 2023
Existing customers bring success: 95% of mobile marketers deepen focus on customer retention
June 26th, 2023
BRAG Index III: Cracking the code to app growth and brand building
June 23rd, 2023
Attention grabbers: in-game ads score 98% for viewability
June 22nd, 2023
79% of gamers play on mobile apps and 50% discover new brands in-game
June 21st, 2023
Japan takes on tech titans and imposes app payment regulations
June 20th, 2023
Gen Z install the most games and make the most frequent in-app purchases
June 19th, 2023
77% of players make in-app purchases within the first two weeks of downloading a game
June 16th, 2023
The bigger picture: the benefits of view-through attribution for mobile ad campaigns
June 15th, 2023
Pop-up or pop-out: what’s the ideal moment for ATT pop-ups in mobile games?
June 14th, 2023
Onymos unveils IoT expansion to accelerate enterprise app development
June 13th, 2023
TikTok surpasses $1 billion in consumer spending in a single quarter
June 12th, 2023
Chinese game companies contributing 47% of mobile gaming revenues
June 9th, 2023
Out with influencers, in with consumers: 90% prefer real content
June 8th, 2023
Tweet retreat: Twitter’s ad revenue takes a nosedive
June 7th, 2023
Gamelight expands mobile game ad operations to more countries
June 6th, 2023
81% of devices are now using iOS 16 according to Apple
June 5th, 2023
Apple announces upcoming tax changes for App Store
June 2nd, 2023
APS NYC early bird ending
June 1st, 2023
Mobile game revenues decline 6.7% in 2022
June 1st, 2023
ChatGPT’s downloads surged to 500k in the first six days
May 31st, 2023
Quarter of app users delete apps because they never use them
May 30th, 2023
Builder.ai secures $250 million in Series D funding to help developers create apps faster
May 26th, 2023
Ease of use reigns: 42% of British consumers favor apps based on user-friendliness
May 25th, 2023
Top chatbot app dominates downloads and revenue charts
May 24th, 2023
70% of app developers struggle with time constraints in app innovation
May 23rd, 2023
The app-roval bottleneck: manual processes delay app delivery
May 22nd, 2023
DMS makes strategic move into home services with acquisition of HomeQuote.io
May 19th, 2023
OpenAI launches ChatGPT mobile app
May 19th, 2023
Who’s coming to App Promotion Summit NYC?
May 18th, 2023
Apple’s App Store blocks over $2B in fraudulent transactions
May 18th, 2023
Disney Plus subscribers decline for second quarter, but revenue improves
May 18th, 2023
Ad-mirable growth: mobile ad revenue jumps 14% to $336 billion
May 17th, 2023
Duolingo surpasses 20 million daily actives, 28 percent of all users engage daily
May 17th, 2023
Video apps see a staggering 61% shorter sessions with poor signal
May 16th, 2023
Small app developers on App Store see revenues rise 71%
May 15th, 2023
Mobile app creators are being tipped more
May 12th, 2023
As hyper falls, hybrid models emerge in mobile gaming app economy
May 11th, 2023
Petal Ads hails all-scenario ad solutions as the future of mobile advertising
May 10th, 2023
Delisted apps pose risk to consumer privacy and app ecosystem quality
May 10th, 2023
Wish pandemic boom well and truly over, 86% decline in usage compared to 2021
May 10th, 2023
Learn how to scale user acquisition through 2023 and on [live event]
May 9th, 2023
92% of mobile game advertisers released new creatives in Q1
May 9th, 2023
Google blocks 1.43 million policy-violating apps on Play Store
May 5th, 2023
The APS NYC agenda is now live
May 4th, 2023
App-timizing revenue: 57% of users download apps recommended by in-app ad
May 4th, 2023
Chinese apps gain popularity in the US despite data privacy concerns
May 3rd, 2023
Google Plays around with new ad slot in Play Store search
May 2nd, 2023
Lights, camera, interaction! Fireside confirms Series A to boost immersive entertainment app
April 28th, 2023
Game over for data privacy? 90% of mobile games fail to comply with regulations
April 27th, 2023
ByteDance pushes Lemon8 app as TikTok faces US ban
April 26th, 2023
APS NYC Super Early Bird Tickets end this Friday
April 25th, 2023
Money-saving apps thrive amid economic struggle
April 25th, 2023
Apple takes a bite out of subscription woes with new payment feature
April 24th, 2023
TikTok continues to extend its domination – Measure Protocol
April 21st, 2023
Google offers alternative payment options to UK app developers
April 21st, 2023
Simulation games are most cost-effective for user acquisition
April 20th, 2023
Insta still rules but TikTok nips at heels in battle for influencer marketing crown
April 19th, 2023
Tech and electronics brands electrify ad investment in TikTok
April 18th, 2023
Mobile ad-titude: record revenue for 2022 driven by rising demand
April 17th, 2023
China’s game market bounces back with over 1,100 game licenses expected in 2023
April 14th, 2023
Speakers announced for APS NYC in June
April 13th, 2023
Twitter’s ad revenues and user engagement take a Musk-induced plunge
April 13th, 2023
Gaming app installs are up 10% over 2022
April 12th, 2023
Apps under attack: install fraud increases
April 11th, 2023
Learn why in-app notifications are superior to SMS [live event]
April 10th, 2023
Entertainment apps take the lead as global game revenue slows down
April 10th, 2023
Meta loses trust among Brits while PayPal soars
April 7th, 2023
Personal investing app bucks wider downward trend
April 6th, 2023
End-cards boost mobile video ad performance
April 5th, 2023
Fintech flourishes as mobile payments rise, boosting installs and revenues
April 4th, 2023
Global eCommerce app installs in 2022 recover but retention slips 
April 3rd, 2023
Established mobile games are download darlings – fewer new titles enter market
March 31st, 2023
Upptic unveils Games Growth to help app developers get more followers
March 30th, 2023
Influencer marketing: performance payment models gaining traction
March 29th, 2023
Entertainment apps ahead of games for consumer spending
March 28th, 2023
Q1 2023 app market booms with record consumer spending
March 27th, 2023
Deinfluencing on social apps is a wake-up call for brands
March 24th, 2023
Ban to boom – India’s ban on TikTok opens doors for competitors
March 23rd, 2023
81% of mobile apps vulnerable to cyberattacks
March 22nd, 2023
TikTok takes on Capitol Hill: Will its influencer army save the day?
March 21st, 2023
Banking shake-up spurs crypto surge: top crypto app downloads soar by 15%
March 20th, 2023
Remerge publishes new guide Games Gone Global
March 20th, 2023
Webinar roundup: Creating a winning iOS app growth strategy with SKAN 4.0
March 17th, 2023
Listen up: in-app audio advertising faces rising fraud threat
March 17th, 2023
All eyes on the hybrids as hypercasual mobile game downloads plummet 24%
March 16th, 2023
AppSamurai’s App Discovery (OEM): Reaching millions in seconds
March 15th, 2023
Digital publishing revenues rise 3% on back of ongoing subscription success
March 15th, 2023
[WEBINAR] Apple’s new Live Activities: Build vs. buy
March 14th, 2023
Rewards boost recommendations of travel apps
March 14th, 2023
Oscar nominations: streaming app Paramount+ downloads jump 80%
March 13th, 2023
Brand safety is key for 67% of mobile brand advertisers
March 10th, 2023
How much do influencers think they would charge for mobile social campaigns?
March 9th, 2023
Game app makers spent $27 billion on ads while in-app purchases slumped 7%
March 8th, 2023
UK mobile game maker Tripledot Studios tops FT 1000
March 7th, 2023