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The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case [&#8230;]
The post <a href="https://www.adexchanger.com/data-privacy-roundup/the-ftc-thinks-data-clean-rooms-may-have-a-few-dusty-corners/" data-wpel-link="internal">The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case […]
The post The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners appeared first on AdExchanger.

The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners

What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make [&#8230;]
The post <a href="https://www.adexchanger.com/programmatic/early-adopters-are-snapping-up-attention-based-inventory-before-everyone-else-drives-up-the-costs/" data-wpel-link="internal">Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make […]
The post Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs appeared first on AdExchanger.

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. [&#8230;]
The post <a href="https://www.adexchanger.com/data-driven-thinking/politics-have-changed-heres-how-political-advertisers-can-adapt/" data-wpel-link="internal">Politics Have Changed. Here’s How Political Advertisers Can Adapt</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]
The post Politics Have Changed. Here’s How Political Advertisers Can Adapt appeared first on AdExchanger.

Politics Have Changed. Here’s How Political Advertisers Can Adapt

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity.  Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000 [&#8230;]
The post <a href="https://www.adexchanger.com/daily-news-roundup/monday-18112024/" data-wpel-link="internal">Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity.  Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000 […]
The post Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules appeared first on AdExchanger.

Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
The post <a href="https://www.adexchanger.com/ctv-roundup/nielsen-says-you-shouldnt-count-out-the-old-guard-just-yet/" data-wpel-link="internal">Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
The post Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet appeared first on AdExchanger.

Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results. 
The post <a href="https://www.adexchanger.com/the-big-story/political-advertising-post-mortem-analysis-part-deux/" data-wpel-link="internal">Political Advertising Post-Mortem Analysis, Part Deux</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results. 
The post Political Advertising Post-Mortem Analysis, Part Deux appeared first on AdExchanger.

Political Advertising Post-Mortem Analysis, Part Deux

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 
The post <a href="https://www.adexchanger.com/comic-strip/comic-remote-possibilities/" data-wpel-link="internal">Comic: Remote Possibilities</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 
The post Comic: Remote Possibilities appeared first on AdExchanger.

Comic: Remote Possibilities

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. One option is output or outcomes-based pricing, Ad Age reports. That’s becoming increasingly popular with major ad platforms, retail media [&#8230;]
The post <a href="https://www.adexchanger.com/daily-news-roundup/friday-15112024/" data-wpel-link="internal">The Remuneration Conversation; Investigators Set Their Sights On Zeta</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. One option is output or outcomes-based pricing, Ad Age reports. That’s becoming increasingly popular with major ad platforms, retail media […]
The post The Remuneration Conversation; Investigators Set Their Sights On Zeta appeared first on AdExchanger.

The Remuneration Conversation; Investigators Set Their Sights On Zeta

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4,
The post <a href="https://www.adexchanger.com/tv/espn-content-is-coming-to-disney-this-winter/" data-wpel-link="internal">ESPN+ Content Is Coming To Disney+ This Winter</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4,
The post ESPN+ Content Is Coming To Disney+ This Winter appeared first on AdExchanger.

ESPN+ Content Is Coming To Disney+ This Winter

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
The post <a href="https://www.adexchanger.com/adexchanger-talks/wendy-clark-says-do-your-homework/" data-wpel-link="internal">Wendy Clark Says, ‘Do Your Homework’</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
The post Wendy Clark Says, ‘Do Your Homework’ appeared first on AdExchanger.