AdExchanger

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored [&#8230;]
The post <a href="https://www.adexchanger.com/marketers/exclusive-connatix-and-jw-player-merge-to-create-a-one-stop-shop-for-video-monetization/" data-wpel-link="internal">Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […]
The post Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization appeared first on AdExchanger.

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith [&#8230;]
The post <a href="https://www.adexchanger.com/publishers/lockr-is-taking-on-data-partner-contract-liability-so-publishers-dont-have-to/" data-wpel-link="internal">Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […]
The post Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To appeared first on AdExchanger.

Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To

The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop [&#8230;]
The post <a href="https://www.adexchanger.com/investment/human-raises-50-million-to-build-a-deterministic-id-for-attribution/" data-wpel-link="internal">HUMAN Raises $50 Million To Build A Deterministic ID For Attribution</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop […]
The post HUMAN Raises $50 Million To Build A Deterministic ID For Attribution appeared first on AdExchanger.

HUMAN Raises $50 Million To Build A Deterministic ID For Attribution

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but [&#8230;]
The post <a href="https://www.adexchanger.com/data-driven-thinking/how-to-make-googles-network-business-a-force-for-good/" data-wpel-link="internal">How To Make Google&#8217;s Network Business A Force For Good</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but […]
The post How To Make Google’s Network Business A Force For Good appeared first on AdExchanger.

How To Make Google’s Network Business A Force For Good

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports.  Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” with revenue growth.  “Improving ad targeting is a natural use for AI, and [Pinterest’s] partnership with Amazon is a match [&#8230;]
The post <a href="https://www.adexchanger.com/daily-news-roundup/wednesday-09102024/" data-wpel-link="internal">Stick A Pin In it; When Reddit’s Data Is Google Data, Too</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports.  Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” with revenue growth.  “Improving ad targeting is a natural use for AI, and [Pinterest’s] partnership with Amazon is a match […]
The post Stick A Pin In it; When Reddit’s Data Is Google Data, Too appeared first on AdExchanger.

Stick A Pin In it; When Reddit’s Data Is Google Data, Too

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily [&#8230;]
The post <a href="https://www.adexchanger.com/platforms/video-and-generative-ai-is-metas-favorite-combo/" data-wpel-link="internal">Video And Generative AI Is Meta’s Favorite Combo</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily […]
The post Video And Generative AI Is Meta’s Favorite Combo appeared first on AdExchanger.

Video And Generative AI Is Meta’s Favorite Combo

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier [&#8230;]
The post <a href="https://www.adexchanger.com/content-studio/programmatic-advertisings-final-frontier-is-linear-tv/" data-wpel-link="internal">Programmatic Advertising’s Final Frontier Is Linear TV</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier […]
The post Programmatic Advertising’s Final Frontier Is Linear TV appeared first on AdExchanger.

Programmatic Advertising’s Final Frontier Is Linear TV

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via [&#8230;]
The post <a href="https://www.adexchanger.com/technology/buyers-can-now-target-high-attention-inventory-in-the-trade-desk/" data-wpel-link="internal">Buyers Can Now Target High-Attention Inventory In The Trade Desk</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via […]
The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.

Buyers Can Now Target High-Attention Inventory In The Trade Desk

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022. The solution combines content-based signals with first-party data insights into how [&#8230;]
The post <a href="https://www.adexchanger.com/adexchanger-talks/context-vs-cookies-with-dotdash-merediths-d-cipher-lead/" data-wpel-link="internal">Context vs. Cookies With Dotdash Meredith&#8217;s D/Cipher Lead</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022. The solution combines content-based signals with first-party data insights into how […]
The post Context vs. Cookies With Dotdash Meredith’s D/Cipher Lead appeared first on AdExchanger.

Context vs. Cookies With Dotdash Meredith’s D/Cipher Lead

In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst Olivia Morley shared their predictions for the looming TikTok Ban and potential Google ads divestment.
The post <a href="https://www.adexchanger.com/analysts/how-should-advertisers-navigate-a-tiktok-ban-or-google-breakup-just-ask-brian-wieser/" data-wpel-link="internal">How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.

In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst Olivia Morley shared their predictions for the looming TikTok Ban and potential Google ads divestment.
The post How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser appeared first on AdExchanger.